"Folks, stop over thinking it... BYON has nothing to offer but the IP, they don't need it."

In the wake of the recent announcement that Beyond will be acquiring Buy Buy Baby, there has been some speculations that Ryan Cohen may possibly be working with Marcus Lemonis or that RC plans to acquire Beyond Inc. for BABY.

But u/whoopass2rb's comment hits the nail on the head.

https://www.reddit.com/r/Teddy/comments/1ih6t8a/comment/maweddt/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button

Buy Buy Baby? More like Bye Bye Baby. Teddy is a much better name that has a similar ring to it like Chewy, another e-commerce store that RC founded.

What if RC simply does not want the name "Bye Bye Baby". RC could simply just want the shell company, DK-Butterfly, where our shares were, simply for the NOLs and the short interest.

Like whoopass said, BYON has nothing to offer but the brand name, Ryan Cohen does not need it.