Daily Beast: Meghan Markle Ditches Jam Brand Before Selling a Single Jar

https://www.thedailybeast.com/meghan-markle-ditches-american-riviera-orchard-jam-brand-before-selling-a-single-jar/ (Unarchived)

https://archive.ph/2nHsj (Archived)

*** Article slides included in post

The title reads like a headline from The Onion or Babylon Bee, but no, this is the pathetic reality of Princess Catherine's sister-in-law's "brand".

I love the "Re-re-relaunch". 🤣

Some snippets:

Meghan Markle has dramatically scrapped her flailing American Riviera Orchard brand without selling a single jar of the jam she launched with great fanfare last year.

In a video released on her Instagram channel, Meghan said she was changing the name of her jam-to-wellness business to ‘As Ever’ describing the new identity as “a brand that I created and have poured my heart into.”

[B]randing experts were quick to pour cold water on the move, with consumer marketing expert Warren Johnson of W Communications telling The Daily Beast that the last minute name change telegraphed “inauthenticity,” adding, “You wouldn’t catch Kim Kardashian doing this.”

🤣🤣🤣 Well, KK did change the brand name from Kimono to Skims, but she quickly fixed her issues. Oh, and she has actual products to to sell. Princess Catherine's sister-in-law is just an idiot.

Another marketing expert said, “There are only so many relaunches you can do before you start to look ridiculous.”

Start to?

As ever, the Never Was is throwing sh*t on the wall to see what sticks.