Landing pages are just "sales", treat them like that :)

Hi everyone,

This morning I had a bit of a revelation: SaaS landing pages are fundamentally sales tools—and they should be treated that way!

What do I mean? Your landing page exists to convert visitors, not to showcase flashy designs or endless features. Too often, we get distracted by aesthetics or “wow” factors and lose sight of the core goal: selling.

I’ve been watching Alex Hormozi’s videos on sales (I’m halfway through his latest one!), and his straightforward principles really got me thinking about how they apply to SaaS. I’ll share more on that soon.

So, if you're a founder, take a moment to revisit your landing page. Ask yourself:

• Does your headline promise a clear, big solution to a real problem?
• Does your subheading explain exactly how your product delivers that promise?

Let’s get back to basics—make your landing page a lean, effective sales tool. I’d love to hear your thoughts or any counterpoints!

Cheers!