Is the Malaysia International Jewellery Fair worth going as a casual visitor?

I like jewellery as a customer, but I'm definitely not interested in purchasing machinery, or loose gems. Looking at their website, I don't think I fit their visitor profile.

However, when I looked at their directory from last year, they had this page for this spend & win, which implies that you can actually buy fine jewellery there?

Has anyone been to MIJF and can let me know the general experience there?