Who is making money off the bf propaganda?

Acknowledging this is a very fraught / controversial/ political topic but I’m asking it in good faith- and maybe in good fun too- I am getting bombarded by weird mommy content on social media pushing co-sleeping, attachment parenting, breastfeeding. Content equating sleep training to nazi indoctrination. Why? Not to get too conspiratorial but who’s making money off this? Why is this a thing? What societal factors are play here?