Why am I seeing so many videos against sunscreen?

Genuine question, why has there been an increase hate on sunscreen? I literally just watched a damn video of a woman recommending to drink watermelon instead of using sunscreen.

On a side note my 4 year old has swim lessons in an outside pool. We were running a little late this morning and I put her goggles on and told her to get in. She yelled in the most concerned tone “WITHOUT SUNSCREEN!!?!”.